Trade Show Training with Foreign Languages Talents

(An Employment Program for University and College subsidized by the Ministry of Labor)

I. Program’s objective

The objective of this program is to assist local industries

to promote international marketing, and increase the visibility

of local industries. Taking students’ English ability as the

fundamental basis, the program provides training on the inter-

disciplinery skills required for international trade shows.  It combines

theory and practice for foreign language talents on the profession of

international trade shows.

II. Participant requirements

Senior students of the Department of Applied Foreign Languages

III. Duration

July 1, 2018 to August 31, 2019.

IV. Curriculum

1. Specialized courses: 162 hours

(A)   Theory and Practice for International Trade Shows:

54 hours, 3 credits

The course starts from the introduction of MICE

components, including conventions and exhibitions.

Conventions cover the basic concept of international

conferences and the current situation of Asian 

conferences. On the other hand, exhibitions include

inter-national exhibitions and trade fairs. Course

objectives are to help enhance the understanding of 

MICE development; realize the principal elements of

MICE development and to acquire the skillof MICE

planning and management.

(B)   International Business English:

54 hours, 3 credits

This course introduces commercial English for

international trading and especially aims to train the

writing skills of commercial letters, the illustrative

ability of commercial products, and fluent speaking

in commercial meetings and negotiation.

(C)   English Skills for Trade Shows:

54 hours, 3 credits

The objective of the course is to train the

communicative skills for international trade 

exhibition, on which occasion proper etiquettes and

language use are essential. Course components

include knowledge of international etiquettes, training

of reception skills, commercial communicative skills,

English illustration, fliers and advertisements of products.

2. Core Knowledge/Skill of 3 Competencies courses:

54 hours, 3 credits

This course contains three components, knowledge

competencies, driving competencies and behavioral

competencies, of which purpose is to train the

professionalunderstanding and proper attitude in

the work place.